The Secret Reverse Technique: Go Light To Go Dark20211029152354

The Secret Reverse Technique: Go Light To Go Dark

CELEB SECRET: GO LIGHT TO GO DARKFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Sometimes, it’s all about lift -- even when clients want to ...
Into The Rainbow With Staelle Colorful20210830160435

Into The Rainbow With Staelle Colorful

MEET STAELLE COLORFULSpecializing in creative hair color since her debut, Staëlle has made a name for herself through her popularity on social media. ...
The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do20210414142340

The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do

COTTON-CANDY QUEEN” TECHNIQUEWith Salon 901Stars, Nikki Lee and Riawna Capri“Hilary is no stranger to a fun hair color,” explains Nikki Lee of the mix...
Introducing Ice-Edge: The Coolest Money-Piece Technique20210401141407

Introducing Ice-Edge: The Coolest Money-Piece Technique

Who doesn’t melt over an icy white blonde? Certainly not Joico artists, who jumped at the chance to join our Ice-Queen Challenge and create cool-as-ca...
See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages20210129182306

See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages

THE BIG FIXWith Joico Celebrity Artist, Jill Buck, of 901 SalonHer client sat in the chair. Three inches of color grow-out…a year since the last hairc...
Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls20210129181712

Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls

LUSCIOUS! THE CARAMEL DRIZZLE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveRich and warm and luxurious as can be…that’s the vibe behin...
Placement, Dimension, And Va-Va-Voom Blonding With Olivia Smalley20201109142550

Placement, Dimension, And Va-Va-Voom Blonding With Olivia Smalley

If there’s one person who knows the value of well-placed, front-and-center blonde highlights, it’s Joico Global Brand Storyteller, Olivia Smalley, who...
The Care-Taking Of Textured Hair: 10 Tricks To Try20201106185415

The Care-Taking Of Textured Hair: 10 Tricks To Try

Fans of Joico Influencer, Kara Williams, have been known to jump on her Instagram page daily to see what this textured-hair pro is going to dream up n...
Copy Gaga’s Out-Of-This World Hair From The VMA’s20201016163927

Copy Gaga’s Out-Of-This World Hair From The VMA’s

With nine different otherworldly coifs, statement-making fashion, multiple awards, and the song of the night, Lady Gaga’s appearance at the MTV’s Vide...
Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri20200914174230

Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri

 View this post on Instagram A post shared by Joico (@joico) on Jul 31, 2020 at 4:41pm PDTPhoto Credit @riawnaIt’s hard not to fall in love ...
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