Placement, Dimension, And Va-Va-Voom Blonding With Olivia Smalley20201109142550

Placement, Dimension, And Va-Va-Voom Blonding With Olivia Smalley

If there’s one person who knows the value of well-placed, front-and-center blonde highlights, it’s Joico Global Brand Storyteller, Olivia Smalley, who...
The Care-Taking Of Textured Hair: 10 Tricks To Try20201106185415

The Care-Taking Of Textured Hair: 10 Tricks To Try

Fans of Joico Influencer, Kara Williams, have been known to jump on her Instagram page daily to see what this textured-hair pro is going to dream up n...
Copy Gaga’s Out-Of-This World Hair From The VMA’s20201016163927

Copy Gaga’s Out-Of-This World Hair From The VMA’s

With nine different otherworldly coifs, statement-making fashion, multiple awards, and the song of the night, Lady Gaga’s appearance at the MTV’s Vide...
Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri20200914174230

Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri

 View this post on Instagram A post shared by Joico (@joico) on Jul 31, 2020 at 4:41pm PDTPhoto Credit @riawnaIt’s hard not to fall in love ...
Warm, Coppery Color: New “Cinnamon Dolce Gold” Formula20200914164709

Warm, Coppery Color: New “Cinnamon Dolce Gold” Formula

Be one of the first to whip up this luscious, golden take on copper hair color with Jill’s secret, backroom formula:FORMULAPrep: Defy Damage ProSeries...
“Violet Night” Look with New Demi Liquids20200423184406

“Violet Night” Look with New Demi Liquids

VIOLET NIGHTFrom basic-brown to an inky, edgy, deep-dark brunette tinged with touches of violet. That’s the morph Joico Brand Ambassador, Larisa Love,...
Get Kristin Stewart’s Edgy Blonde Highlights20200423163735

Get Kristin Stewart’s Edgy Blonde Highlights

 View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s the down-low on this cool combo of dark-me...
Larisa Love’s Face-Framing Color Technique20191205174103

Larisa Love’s Face-Framing Color Technique

It all begins at the salonIn creating her Power Bang look – a dimensional, warm beige with a pop of color at the bangs (see formula, below) -- Larisa ...
Toasted Coconut Blonde Step by Steps20191205171159

Toasted Coconut Blonde Step by Steps

Formula 1: Triple Threat Technique View this post on Instagram A post shared by Joico (@joico) on Jul 30, 2019 at 8:11pm PDTPrep: Defy Damag...
2 Cool Ways to Blonde up Big-Time20191205165725

2 Cool Ways to Blonde up Big-Time

FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico Blonde Life Powder Lightener with 10 Vo...
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