Gaga’s Chromatica Tour Style Magic20221116141535
Gaga’s Chromatica Tour Style Magic
View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras)Gaga’s Chromatica Ball stadium tour exploded onto stages t...
The Brightened-Up Blonde (It’s Sooo Natural Looking)20221115200944
The Brightened-Up Blonde (It’s Sooo Natural Looking)
With Joico Artistic Educator, Mai Hernandez“My brunette client was ready for a change to blonde, but didn’t want to lose her identity – she still want...
Watch How This Pro Sections Her Blonde Clients…20221019154150
Watch How This Pro Sections Her Blonde Clients…
FULL-CIRCLE BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901We’re circling back to blonde today, with a picture-perfect look from Joico Celeb...
The Red-Hot Fall Series20221019151311
The Red-Hot Fall Series
PART 1: “BURGUNDY SPLENDOR”Featuring Joico Master Colorist, Sherry RatayWhat started the obsession this year? Maybe it’s all the celebs who’ve been dy...
The Big BTC Recap – From Us To You!20221019145149
The Big BTC Recap – From Us To You!
“MAKE BELIEVE” BTC 2022 RECAPThis year’s annual Behind The Chair extravaganza may have been titled, “Make Believe” -- but, trust us, the magic was REA...
Swoon! We DO Love Your Bridal Looks20220926145138
Swoon! We DO Love Your Bridal Looks
THE BEST OF BRIDALWill everyone please rise and cast your eyes on these gorgeous bridal looks? We’ve been watching your work on social…and are in LOVE...
Rock This Bob at Every Age20220926143553
Rock This Bob at Every Age
THE TIMELESS BOBWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHTake a beautifully cut bob. Add layers…some bangs…the right products…and you have a...
Top Blonde! Gaga’s Maverick Video Look Revealed20220926123506
Top Blonde! Gaga’s Maverick Video Look Revealed
GREAT BALLS OF BLONDE!Featuring Joico Celebrity Artist, Frederic Aspiras View this post on Instagram A post shared by Joico (@joico)If you’v...
Get “Ready!” to Be Inspired by Doja’s Pro!20220823125734
Get “Ready!” to Be Inspired by Doja’s Pro!
READY, SET, GO!There’s possibly no better way to embrace and elevate the talent of our Black American artists, than to celebrate the creative genius o...
This LumiShine Hair Color Cheat Sheet Makes Things Easy!20220822201151
This LumiShine Hair Color Cheat Sheet Makes Things Easy!
LUMISHINE SHORT CUTSYes, LumiShine offers dazzling, radiant color with twice the shine and mega softness. But did you know it’s also the color line th...