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Have You Seen this Spring Haircut?

SPRING’S “IT” CUTWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHHave a long-haired client who wants a cool cut for spring…but doesn’t want to sacr...
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These BTC artists are AMAZING! ?

BTC BESTIES!Featuring Behind the Chair Artists@live_love_dohair, @samanthasbeautyconfessions, @jessicascotthair, & @edgybgirlWant to see the best ...
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Fan-Favorite Videos You Don’t Want to Miss

LOVE & LEARNFeaturing Joico Celebrity ArtistsLarisa Love, Leticia McKay, and Ricardo Santiago.Want to know why these top-five Education-on-Demand ...
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Now Premiering: Gaga’s red-carpet look! ?

NOW PREMIERING: GAGA!Featuring Joico Celebrity Artist, Frederic AspirasThe movie might be Italian, but the hair Gaga rolled out for the NY premiere of...
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IN A HURRY? NO WORRYFeaturing Joico Global Brand Ambassador, Larisa LoveDistracted and dashing with no time to waste – that’s Millennial Mama-Mia; and...
Copy Doja Cat’s Award-Show Hair… ?20220222141231

Copy Doja Cat’s Award-Show Hair… ?

ONE COOL DOJA CATFeaturing Joico Celebrity Hairstylist, JStayReadyShe walked the carpet, she hosted, she performed, and she even took home a major win...
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Your LumiShine Cheat Sheet: All Your Color Needs Covered

THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to mega-shine permanent colo...
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Lunch-Break Gray Coverage Is Here!

TAKE A LUMI LUNCH BREAKWith Joico Master Artist, Mecca JonesCover their gray in the time it takes to dash from a desk and gobble a sandwich? Totally d...
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“Stairmaster” Foils: Perfect Pop For A Cut-&-Color Collab

COLOR THAT STEPS UPWith Joico Global Brand Storyteller, Olivia Smalley“Our client confessed that her hair was feeling dull, and she wanted color to po...