Crème Soda Technique20200424135009

Crème Soda Technique

Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine® YouthLock -Joico’s first collagen-infused permanent crème color. 100...
Root Re-Touch with Lightener: Larisa’s “Rools”20200423185401

Root Re-Touch with Lightener: Larisa’s “Rools”

 View this post on Instagram A post shared by ⠀⠀⠀ ⠀ Larisa Love™ (@larisadoll) on Dec 18, 2019 at 8:41am PST1. Divide hair into 4 quadrants,...
“Silver Plated”….The Look, The Lesson, The Pow20200423165707

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved across the country) was back in her chai...
Olivia Smalley How-To with Blonde Life20191205182151

Olivia Smalley How-To with Blonde Life

 View this post on Instagram A post shared by Olivia Smalley Cosmoprof Team (@omgartistry) on Jul 28, 2019 at 7:26am PDTStep by Step:1. Prep...
Lady Gaga Apollo Event How To20191205175136

Lady Gaga Apollo Event How To

The Event: A Night At The ApolloThe Back Story: Lady Gaga’s tribute concert celebrating Pride Week took place at this historic Harlem theater, which w...
Gray Away Overlay20191120200050

Gray Away Overlay

Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-li...
Mushroom Shade Technique20191120194537

Mushroom Shade Technique

Take natural up a notch with the ultimate beige-y palette. This perfectly balanced collection boasts 7 brand-new Age Defy shades that brilliantly bala...
Roller Lights20191120193217

Roller Lights

Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® collection from Joico Brand Ambassador L...
Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, and ...
Love Dip20190506104933

Love Dip

Our lively LoveFest Collection, a duo of 2 utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the st...
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