Seaside Blonde20200910194604

Seaside Blonde

“when I first met Allie, I really considered her lifestyle, the condition of her hair, and her goals for going blonde. Considering how much hair she h...
Larisa Love Brings a Colorful Look to Life With Defy Damage…20200615180529

Larisa Love Brings a Colorful Look to Life With Defy Damage…

It’s hard to believe Defy Damage has only been in existence for a year…because Larisa Love hardly remembers a color service when she didn’t reach for ...
Painting The Canvas: Learn The Art Of Blonde20200615170257

Painting The Canvas: Learn The Art Of Blonde

The 4-Point Blonde with Joico Global Business Expert, Gina Bianca… View this post on Instagram A post shared by GINA BIANCA 🇺🇸 CT (@iamginab...
Blush Time! Try This Fun “Pink Lights” Technique20200615155743

Blush Time! Try This Fun “Pink Lights” Technique

The “Pink Lights” technique from Joico Celebrity Artist, Jill Buck, starts with Blonde Life Powder Lightener to create a clean, icy canvas; then turns...
Crème Soda Technique20200424135009

Crème Soda Technique

Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine® YouthLock -Joico’s first collagen-infused permanent crème color. 100...
Root Re-Touch with Lightener: Larisa’s “Rools”20200423185401

Root Re-Touch with Lightener: Larisa’s “Rools”

 View this post on Instagram A post shared by ⠀⠀⠀ ⠀ Larisa Love™ (@larisadoll) on Dec 18, 2019 at 8:41am PST1. Divide hair into 4 quadrants,...
“Silver Plated”….The Look, The Lesson, The Pow20200423165707

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved across the country) was back in her chai...
Olivia Smalley How-To with Blonde Life20191205182151

Olivia Smalley How-To with Blonde Life

 View this post on Instagram A post shared by Olivia Smalley Cosmoprof Team (@omgartistry) on Jul 28, 2019 at 7:26am PDTStep by Step:1. Prep...
Lady Gaga Apollo Event How To20191205175136

Lady Gaga Apollo Event How To

The Event: A Night At The ApolloThe Back Story: Lady Gaga’s tribute concert celebrating Pride Week took place at this historic Harlem theater, which w...
Gray Away Overlay20191120200050

Gray Away Overlay

Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-li...
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