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10-min color for moms-on-the run! ?

IN A HURRY? NO WORRYFeaturing Joico Global Brand Ambassador, Larisa LoveDistracted and dashing with no time to waste – that’s Millennial Mama-Mia; and...
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Lunch-Break Gray Coverage Is Here!

TAKE A LUMI LUNCH BREAKWith Joico Master Artist, Mecca JonesCover their gray in the time it takes to dash from a desk and gobble a sandwich? Totally d...
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“Stairmaster” Foils: Perfect Pop For A Cut-&-Color Collab

COLOR THAT STEPS UPWith Joico Global Brand Storyteller, Olivia Smalley“Our client confessed that her hair was feeling dull, and she wanted color to po...
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Hero Piece with Larisa Love

The “Hero Piece” – Hair-Color’s Coolest New TrendFeaturing Joico Global Brand Ambassador, Larisa LoveIf you think the Money Piece is a cool hair-color...
Try The Bomb New Color Technique That Builds Dimension!20211029154823

Try The Bomb New Color Technique That Builds Dimension!

THE TONING BRICK LAYER METHODFeaturing Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, wants to give her cl...
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Honeycomb Blonde Curls

“Taking Deja’s hair from black to a luscious honeycomb tone took lots of planning beforehand. I first did a strand test because, during our consultati...
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Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair because blended color will always be on...
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Blonde Root Shadows: Perfect Warm, Cool, & Neutral Formulas

THE PERFECT ROOT SHADOW MENUFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Thanks to her “secret menu” of blonde Root Shadows, Joico Celebri...
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See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages

THE BIG FIXWith Joico Celebrity Artist, Jill Buck, of 901 SalonHer client sat in the chair. Three inches of color grow-out…a year since the last hairc...
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Here’s A Glorious Root Melt That Embraces Dark Grow-Out

ROOTED IN STYLEWith Joico Global Brand Storyteller, Olivia SmalleyThe Backstory:Olivia’s client has beautiful textured hair – but old, grown-out highl...