Defy Damage
Protective Conditioner
For bond strengthening & color longevity
Replenish moisture and build resilience every day without weighing hair down.
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Here’s Why You’ll Love It
Helps prevent and protects from daily damage
Boosts vital moisture
Instantly detangles
Leaves hair soft, shiny, and healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards
Now Let’s Use It
Directions: Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
I really enjoyed using this conditioner! It made my hair look and feel amazing and super soft! I definitely would recommend giving this product a try because it’s worth it! This was my first experience using Joico products but I would 100% purchase this and also try other products from their brand! I love the packaging and how everything was the perfect size to bring along on your trips!
I really liked the conditioner specially because I don’t have the habit to use conditioner instead I use cream and I found this one very concentra-se and really effective in terms of bringing smothering to the hair.
*I received this product courtesy of Joico and ChickAdvisor in exchange for my honest review.
All I can say is wow Joico you just got a new fan in me. Conditioners usually don’t do much for my virgin hair and what I meant by that is I rarely get blown away by one. Most that I have tried do the same thing soften my hair and that’s it. This on the other hand I noticed an increase in softness shine and smoothness with my hair after third rinse. My hair is no longer frizzy too not even in this crazy Summer heat!
The texture is a lightweight cream that rinses off easily and quickly and leaves my hair bouncy for days! It doesn’t weigh down my hair and the scent is soft and fresh or as my 5 year old said ‘You smell pretty mum!’. LOL!
Love this so much and will be repurchasing the full size!