Defy Damage Shampoo

Defy Damage
Protective Shampoo

For bond strengthening & color longevity

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

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Here’s Why You’ll Love It

The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.

Free of SLS/SLES Sulfates*

Leaves hair soft, shiny, and healthy-looking

Decadently rich lather for a luxurious cleansing experience

Gently sloughs away dirt and debris without roughing up the hair cuticle

*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Reviews & Testimonials

4.4 rating
4.4 out of 5 stars (based on 7 reviews)
Very good0%

Now Let’s Use It

Directions: Apply to wet hair. Lather, then rinse thoroughly.

Defy damage shampoo showing product in hand

Let’s Look Inside

Smart Release logo

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

NEW SmartRelease Technology

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Protective Lipid

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

Moringa Seed Oil

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.


A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.


5.0 rating


tammy parrish
5.0 rating

I have course, delicate colored hair. I have used shampoo, conditioner, masque once a week and thermal style daily. My hair looks shiny, healthier and feels silky soft. Color is holding better also. Amazing.

1.0 rating

I am a licensed cosmetologist and purchased both the shampoo and conditioner from a professional distributor after hearing good reviews of the product. After my experience with it, I cannot recommend this product. The products left my hair looking and feeling dirty and weighed down and made my roots look greasy. The shampoo lathered well and a little went a long way, but the smell left much to be desired as it reminded me of cheap hotel shampoo or VO5. My hair did feel softer after I dried it; however, given the fact that it made my roots look like they hadn’t been washed I will not be purchasing this again.

Aimee M

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