Defy Damage
Protective Masque
For bond strengthening & color longevity
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
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Here’s Why You’ll Love It
Helps to rebuild broken hair bonds
Deeply replenishes hair without weighing it down
See results after the very first use
Proactively builds hair’s resistance to damage
Leaves hair soft, shiny and healthy-looking
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards
Now Let’s Use It
Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
I really liked using this conditioner it made my hair feel so soft. I really liked how thick the cream was it goes on so smoothly. Plus it smells incredible. I highly recommend this product and I will for sure be purchasing a full size bottle.
This mask was so hydrating and so nourishing! My hair felt and looked so much softer shinier and healthier after using this. It especially made the ends of my hair look and feel incredible. I would definitely recommend trying this out if you want to repair your hair after lots of heat damage.
*I received this product courtesy of Joico and ChickAdvisor in exchange for my honest review.
This is a very lovely hair masque and the scent is perfect; lightweight fresh and not offending to the nose. It rinses off easily and leaves my hair feeling silky smooth and baby soft.
Will I be repurchasing the full size? Unfortunately no and NOT because this product doesn’t work because it does. I just don’t have the need for it. I have straight virgin hair so a good conditioner and leave-in product does the job. I did pass this hair masque to my best friend who has colour treated hair and she freaking loves it! So much so she has already bought the full size!