LumiShine logo


100% Gray Coverage in 20 RADIANT SHADES. Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-like properties of Collagen—known to keep skin youthfully plump and improve skin elasticity and hydration—this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. With just one color service: Hair springs back with renewed bounce,* body,* and signature LumiShine shine.** Resilience returns. Smoothness and softness*** are restored. Resistant gray gets our most gleaming and gorgeous coverage.

JOI and Benefits!

Experience 5 FLAWLESS FEATURES to help lock in hair’s youth:

GRAYING HAIR: Lock in 100% gray coverage

LIFELESS HAIR: Lock in body, movement, and bounce*

COARSE HAIR: Lock in manageability, noticeable smoothness, and increased softness**

DULL HAIR: Lock in radiance with up to 2X the shine***

DRY HAIR: Lock in hydration and help prevent breakage****

* With K-PAK® Color Therapy™ Shampoo and Conditioner
** With K-PAK Color Therapy Shampoo and Conditioner on damaged hair
*** vs. untreated damaged hair
**** Combing breakage on damaged hair with K-PAK Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo

Now Let's Use It...

Keep youthful looking hair on your side with 20 radiant, lustrous shades offering 100% gray coverage and a complete healthy-looking hair protection plan. Deliver shiny, strengthened, restored hair with the dependability of LumiShine Permanent Crème Color.

Mixing Instructions:

Mixing Ratio LumiShine Permanent Crème Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer)

Apply with a color applicator bottle, or bowl and brush. (When mixing in a bottle, add developer first, then add color, and shake well.) Process for 35-45 minutes for gray coverage.


4NNG / 4.003

5NNG / 5.003

6NNG / 6.003

7NNG / 7.003

8NNG / 8.003

9NNG / 9.003

10NNG / 10.003

2NN / 2.00

4NN / 4.00

5NN / 5.00

6NN / 6.00

7NN / 7.00

8NN / 8.00

9NN / 9.00

10NN / 10.00

3NNA / 3.001

5NNA / 5.001

6NNA / 6.001

7NNA / 7.001

9NNA / 9.001

Gray Away Overlay Technique

Formula and Step-By-Step By Larisa Love: Crème Soda

Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine® YouthLock -Joico’s first collagen-infused permanent crème color. 100% gray goes 100% gorgeous with seven Natural Natural Gold shades that infuse hair with believable youthful tones with a hint of gold –the kind of warmth that shines inside and out.

Crème Soda Video Tutorial

Get LumiShine YouthLock NNG Fact Sheet