Dark-to-Light Transformation20241220191214
Dark-to-Light Transformation
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Marketing Magic! The Fall Hair-Color Menu20241220191120
Marketing Magic! The Fall Hair-Color Menu
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Hot Trend: the Dark-Chocolate Brunette20241220190931
Hot Trend: the Dark-Chocolate Brunette
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThere’s nothing bittersweet about the melty lusciousness of rich, deep, dark...
Brunette Transformation: Subtle But Powerful!20241220190833
Brunette Transformation: Subtle But Powerful!
Featuring Joico Artistic Educator and Brand Content Creator, Mai Hernandez“Not all transformations have to be major,” says Joico Artistic Educator and...
Rainbow Color Now Blooming20241218144703
Rainbow Color Now Blooming
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
Our Pride and Joi: Gorgeous Hair!20241218143833
Our Pride and Joi: Gorgeous Hair!
As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual...
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair20240822150219
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair
Get ready for a gorgeous portfolio of extraordinary color looks as we embrace Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AA...
Toner Transformation: This Blonde Bridges Dark to Light20240614162721
Toner Transformation: This Blonde Bridges Dark to Light
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersEver worry that a high-level blonde tone on a very dark base will result in an unfl...
Baby Blonde20240509141435
Baby Blonde
With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
Celebrate Valentine’s Day with Rosy Champagne-Copper20240509140359
Celebrate Valentine’s Day with Rosy Champagne-Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...