“Silver Plated”….The Look, The Lesson, The Pow20200423165707
“Silver Plated”….The Look, The Lesson, The Pow
Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved across the country) was back in her chai...
Get Kristin Stewart’s Edgy Blonde Highlights20200423163735
Get Kristin Stewart’s Edgy Blonde Highlights
View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s the down-low on this cool combo of dark-me...
These 2 Hot Pros Are Determined To Build Your Biz!20200423162035
These 2 Hot Pros Are Determined To Build Your Biz!
WELCOME ABOARD!We couldn’t be more thrilled to roll out the welcome mat for two superstar hairdressing talents, both of whom have made a major mark on...
Gray Away Overlay20191120200050
Gray Away Overlay
Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-li...
Mushroom Shade Technique20191120194537
Mushroom Shade Technique
Take natural up a notch with the ultimate beige-y palette. This perfectly balanced collection boasts 7 brand-new Age Defy shades that brilliantly bala...
Roller Lights20191120193217
Roller Lights
Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® collection from Joico Brand Ambassador L...
Creating Color: A Sit Down Chat with Larisa Love20190709162516
Creating Color: A Sit Down Chat with Larisa Love
Tell us about the evolution of this look and your tour. Where, what, why?This look was created on my Joico Europe tour, which included visits to Manch...
Larisa Love’s Blooming Summer Look20190617132549
Larisa Love’s Blooming Summer Look
LOOK: MOONBEAM PEARL BLONDE WITH PICK-ME-UP TECHNIQUEFORMULASNeed to bump up those tired highlights in a flash? Try Larisa Love’s inventive “Pick-Me-U...
Get Emma Roberts’ Brand New Boho Blonde20190611150122
Get Emma Roberts’ Brand New Boho Blonde
View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkilee901) on Apr 25, 2019 at 9:39am PDTActress Emma Roberts is kn...
Fire Red Quick Melt20190507115636
Fire Red Quick Melt
This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, and ...