Defy Damage
Protective Masque
For bond strengthening & color longevity
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
Shop Now
Here’s Why You’ll Love It
Helps to rebuild broken hair bonds
Deeply replenishes hair without weighing it down
See results after the very first use
Proactively builds hair’s resistance to damage
Leaves hair soft, shiny and healthy-looking
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards
Now Let’s Use It
Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
Hair masks I do them once a week. This hair mask is nice and thick…. I have balayage so my ends are very very dry so I usually put the hair mask on put a shower cap on or a hot towel watch a movie and then rinse it off.
I like this hair masque hair is definitely less straw like (because doing a balayage of asian black hair to ash blonde is fairly damaging).
I got this product for free but my opinions are my own.
It couldn’t have been a better time to try out Joico Defy Damage Protective Masque thanks to Chick Advisor. I regularly have my hair highlighted which leaves my hair feeling dry every now and again. In the summer months I’m mainly in and out of the pool and this takes an added toll on my hair. This masque really does its job. I have noticed that my hair is less brittle and I’ve had less breakage in just over a week of use. I don’t normally use a hair masque but I highly recommend trying this product.
Love the travel size of this product making it easy to throw in my bag for a weekend away.
A hair masque is not something I have used or purchased before. The scent is very perfumed and reminds me of a salon.
This masque is more like a concentrated conditioner. It definitely added moisture and left my hair feeling silky.
Might be fun to “treat your hair” to the hair masque every once and a while.
I love this masque!! it really moisturizes my hair and I can definitely notice the diffrence. it became my favorite from this line.
I received this product for free and for trying purpouses and I would recommend it
I used this product after shampooing and conditioning in the shower. I left it in for about ten minutes before rinsing. It made my hair feel great afterwards – soft and healthy. I’ll be using this again!