Defy Damage
Protective Masque
For bond strengthening & color longevity
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
Shop Now
Here’s Why You’ll Love It
Helps to rebuild broken hair bonds
Deeply replenishes hair without weighing it down
See results after the very first use
Proactively builds hair’s resistance to damage
Leaves hair soft, shiny and healthy-looking
Certified PETA Global Animal Test–Free (Learn more about the certification)
Reviews & Awards
Now Let’s Use It
Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
I applied this hair mask after I showered when my hair was damp. It made my hair feel really smooth and soft. It’s really good for hair protection as well when you’re out in the sun for a while.
Protective Masque- This was a thick consistency hair mask that I left in my hair for 5 mins this was nice but I didn’t feel it made a huge difference to my hair and the results felt similar to the conditioner! I would use either this or the conditioner but overall it was really good and I enjoyed using the mask!
I’ve received the Joico Defy Damage Masque from ChickAdvisor. The texture of this masque is rich and at first I was worried it would weight my hair down since I don’t have a very full hair and it’s also fine. Fortunately this masque is not heavy on the hair! It leaves my hair soft and shiny even after the very first use I would recommend this masque to a friend.