Defy Damage Masque

Defy Damage
Protective Masque

For bond strengthening & color longevity

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.

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Here’s Why You’ll Love It

Helps to rebuild broken hair bonds

Deeply replenishes hair without weighing it down

See results after the very first use

Proactively builds hair’s resistance to damage

Leaves hair soft, shiny and healthy-looking

Reviews & Awards

Rated 4.6 out of 5
4.6 out of 5 stars (based on 77 reviews)
Very good31%
NewBeauty Magazine
10th Annual NewBeauty Awards 2020 winner for the “Best Mask for Damaged Hair”

Now Let’s Use It

Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.

Defy damage masque showing product in hand

Let’s Look Inside

Smart Release logo

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

NEW SmartRelease Technology

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Protective Lipid

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

Moringa Seed Oil

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.


A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.


Rated 4 out of 5

I tried to use this masque sparingly and managed 3 uses out of the tube on my curly hair so far. It’s not too thick and really works in nicely. I only kept it in for about 3 minutes each time but felt that it really moisturized my damaged hair. I usually prefer more of a leave in moisturizer than a rinse out masque but this one is nice. Really love the scent of this entire line minus the conditioner (horrible).

tamieklund11 @ ChickAdvisor
Rated 4 out of 5

This is a great hair mask and it is great to use on a weekly basis to help my hair stay healthy.I love Joico and this line is absolutely wonderful. I do recommend

Vivley @ ChickAdvisor
Rated 5 out of 5

This product used with the entire defy damage line by Joico is PHENOMENAL. My hair felt amazing after using this product. It didn’t feel so damaged and it smelt absolutely amazing.

aprilfelske @ ChickAdvisor

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