Defy Damage
Protective Shield
To guard against thermal & UV damage
A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
Shop Now
Here’s Why You’ll Love It
Instant, daily protection from damaging heat, UV and environmental exposure
Makes hair 4X more resistant to breakage during heat styling
Protects against color fade
Leaves hair soft, shiny and looking-healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Against combing breakage on clean, damaged hair.
Reviews & Awards
Now Let’s Use It
Directions: Apply small amount to damp hair prior to blow-drying and style as usual.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
I use heat protection almost every day even if I don’t use heat products because I like how it makes my hair feel. This is a good option to use everyday due to the cost. It can be expensive to use a lot of hair protection products but a little goes a long way.
While the other products in this line really irritated my scalp – I did try this just on the ends of my hair and it was fine – I’m hesitant to use this line because of how my skin reacted to it and I may try again – Joico is a really great hair care line so don’t just take my word for it – this could totally work for you!
I used this right out before curling my hair for a few days now and have noticed a difference! It feels like there is a shiny shield on my hair and I think it is helping it not get so damaged