Defy Damage
Protective Shield
To guard against thermal & UV damage
A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
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Here’s Why You’ll Love It
Instant, daily protection from damaging heat, UV and environmental exposure
Makes hair 4X more resistant to breakage during heat styling
Protects against color fade
Leaves hair soft, shiny and looking-healthy
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Against combing breakage on clean, damaged hair.
Reviews & Awards
Now Let’s Use It
Directions: Apply small amount to damp hair prior to blow-drying and style as usual.
Let’s Look Inside
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Pairs Well With
Reviews
I perm my hair and sometimes leave my hair to grow for too long before cutting it so I have a lot of dead ends. This product is great for protecting my hair and making it seem healthier. The only thing I don’t like is the application – I prefer sprays so I don’t have to get my hands dirty. I got this product as a deluxe sample for free in exchange for an honest review.
Price: 30-35 cad
Cruelty Free: nope :/
TLDR: Great but it’s gotta strong scent.
I received these products from chickadvisor for free.
Packaging:
Very Cute I really love the look of Joico products it always makes you feel like you are getting salon stuff. Also these mini bottles were not difficult to use the entire amount of products (often they are too hard and then you loose a lot. Purple + silver = awesome
Product:
This product is awesome. I tried it alone and with the other products. Its a difficult one to tell if it’s working short term but I will say my hair didn’t get any new damage from blow dryers or heat tools that I could see. I would say this and the mask together would be your ultimate tools from joico. I would also say again if you are scent sensitive this is not a product you should use. All of them have very strong perfume scents.
Ingredients:
Water/Aqua/Eau Dimethicone Cetearyl Alcohol Behentrimonium Chloride Cinnamidopropyltrimonium Chloride C12-15 Alkyl Benzoate Myristyl Alcohol Cocos Nucifera (Coconut) Oil Moringa Oleifera Seed Oil Arginine Avena Sativa (Oat) Peptide Phosphatidylcholine Rosa Canina Fruit Oil Tocopherol Laurdimonium Hydroxypropyl Hydrolyzed Keratin Arginine HCl Silicone Quaternium-16 Aminopropyl Dimethicone Disodium EDTA Trimethylsiloxyamodimethicone Dipropylene Glycol Undeceth-11 Steartrimonium Chloride C10-40 Isoalkylamidopropylethyldimonium Ethosulfate PEG-4 Laurate Butyloctanol C11-15 Pareth-7 Citric Acid Undeceth-5 C12-16 Pareth-9 Glycerin Trideceth-12 PEG-6 Methyl Ether Dimethicone Aminomethyl Propanol Isopropyl Alcohol Phenoxyethanol Iodopropynyl Butylcarbamate Citronellol Alpha-Isomethyl Ionone Limonene Fragrance/Parfum.
I am happy with the product. Absolutely worth trying it and love scent every-time. Smells fresh flower. See result right after using it. Really works good on my hair. Great time using it during the long weekend. Prevent damage on my hair. Will recommend it. Good price.