Defy Damage
KBOND20 Power Masque
What do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair.
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Here’s Why You’ll Love It
5X stronger* hair in one use
Builds & protects bonds**
Rich hydration
Instantly detangles
Normalizes pH
Color safe
Animal test-free
Paraben-free (not for use in EU)
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Against combing breakage on damaged hair during heat styling
**Protects hair from mechanical, thermal, and environmental damage
*Against combing breakage on damaged hair during heat styling
**Protects hair from mechanical, thermal, and environmental damage
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Now Let’s Use It
Directions: Cleanse hair with Defy Damage Protective Shampoo. Apply KBOND20 to damp hair. Leave in 2-5 minutes. Rinse.
Let’s Look Inside
Our most powerful bond builder in the Defy Damage collection, this strength-building masque delivers transformative results in a single treatment.
K-Pak Keratin Technology
Joico’s legacy of strength and resilience.
Protective Lipid
Acts as a first line of defense against pollution*.
18 Essential Amino Acids
Including Arginine, found naturally in healthy hair.
Moringa Seed Oil
An antioxidant rich in Vitamins A and E, plus Silica.
SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
*Tested in a lab using pollution particles
Pairs Well With
FAQ
Q. What does the “20” in KBOND20 stand for?
A. The “20” in KBOND20 represents a combination of 18 amino acids found naturally in hair, plus, moringa seed oil, and our protective lipid for improved surface feel.
Q. Is KBOND20 a combination of K-Pak Reconstructor and Defy Damage bond-building technology?
A. This power masque combines keratin used in K-Pak with the bond building technology of Defy Damage for healthy looking hair.
Q. Does KBOND20 contain SmartRelease® technology?
A. Yes, KBOND20 contains SmartRelease technology.
Q. What shampoo do I use with KBOND20?
A. KBOND20 pairs well with Defy Damage Protective Shampoo or K-PAK Reconstructing Shampoo
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