Power Whip

Power Whip

Whipped Foam

When you’re looking for rich, luxurious volume, shine, and hold… serve yourself a dollop of this creamy styling foam. This nourishing formula offers big-time body, plus protection from the elements, for a full 72 hours.

Here’s Why You’ll Love It

Even the feistiest, frizz-producing humidity doesn’t stand a chance against the frizz-fighting power of our velvety volumizer.

Creates long-lasting volume and body

72-hour humidity protection

Fights frizz and flyaways

Thermal protection

Protects against pollution*

Paraben-free

Silicone-free

*laboratory tested using pollution particles.

Reviews & Testimonials

1.3
Rated 1.3 out of 5
1.3 out of 5 stars (based on 15 reviews)
Excellent0%
Very good7%
Average0%
Poor7%
Terrible86%

Now Let’s Use It

Directions: Shake well. Hold can upside down and dispense into hand. Distribute evenly onto damp hair. Style.

Let’s Look Inside

Nourishing technology creates plush volume –the kind that delivers flexibility and movement; not crunchy, locked-into-place locks.

Flexible Copolymer

Provides high performance hold while still being touchable and won’t flake.

Moringa Seed Oil

A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

Reviews

Rated 1.0 out of 5

It has changed. I’ve loved it for years but not any longer. It is going back to the store.

Nancy
Rated 1.0 out of 5

This new formula is sticky and too heavy. I agree with the other reviews, why change something that works for your loyal customers? Now, this is a horrible product, which could result in losing customers that use other Joico products. Obviously, this decision was change just to change.

Barbara
Rated 1.0 out of 5

Please please please bring back the old formula!!!! I have one bottle left and just used it my hair looks GREAT!!!! Your new formula is horrible I was blaming my hairdresser for bad cuts ……. It’s your new formula. Please change on my way to chatters to find a new product that actually works

Shelley Manifold