Power Whip
Whipped Foam
When you’re looking for rich, luxurious volume, shine, and hold… serve yourself a dollop of this creamy styling foam. This nourishing formula offers big-time body, plus protection from the elements, for a full 72 hours.
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Here’s Why You’ll Love It
Even the feistiest, frizz-producing humidity doesn’t stand a chance against the frizz-fighting power of our velvety volumizer.
Creates long-lasting volume and body
72-hour humidity protection
Fights frizz and flyaways
Thermal protection
Protects against pollution*
Paraben-free
Silicone-free
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Laboratory tested using pollution particles
Reviews & Testimonials
Now Let’s Use It
Directions: Shake well. Hold can upside down and dispense into hand. Distribute evenly onto damp hair. Style.
Let’s Look Inside
Nourishing technology creates plush volume –the kind that delivers flexibility and movement; not crunchy, locked-into-place locks.
Flexible Copolymer
Provides high performance hold while still being touchable and won’t flake.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Blog Articles
Reviews
This new formula is sticky and too heavy. I agree with the other reviews, why change something that works for your loyal customers? Now, this is a horrible product, which could result in losing customers that use other Joico products. Obviously, this decision was change just to change.
Please please please bring back the old formula!!!! I have one bottle left and just used it my hair looks GREAT!!!! Your new formula is horrible I was blaming my hairdresser for bad cuts ……. It’s your new formula. Please change on my way to chatters to find a new product that actually works
After shaking the can it doesn’t foam up.. its terrible.waste if money..