This Is The Key To Protecting A Big, Blonde Refresh…

Defy Damage And Bombshell Blonde: A Perfect Pair

Defy Damage Pro Series bottles

When the Defy Damage bond-protecting system burst on the scene exactly one glorious year ago, the task of taking blonde clients to new heights became a game-changing experience for Joico Guest Artist, Ricardo Santiago. “One of the first clients I ever used Defy Damage on flies in to see me three times a year to refresh her blonde hair. It needs to be as protected as possible from these chemical services, so I start by applying Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray before the color; then use the Defy Damage Protective Shampoo during the service; and finish with Defy Damage ProSeries 2 Bond-Strengthening Color Treatment to seal the deal so we can get the ultimate protection in the hair. It’s a must when we’re going lighter.”

From start to finish, Defy Damage is a complete game-changer in bond protection and total hair transformation. Chemical services – particularly ones in which hair is radically lightened – require a kind of TLC that safeguards each delicate strand every step of the way. And Defy Damage, which is comprised of a targeted collection of salon-to-home products that deliver a 360-degree shield of defense before – and after – chemical services, does exactly that. This protection is so powerful, it instantly regenerates bonds, strengthens hair, and protects each strand against splits, breakage, color fade, and the ravages of daily styling from the moment your client sits in the chair.

This revolutionary approach begins with the 2 step in-salon Pro Series, designed to protect hair’s bonds before a chemical service and restore and regenerate bonds after a chemical service.

Ricardo's Bombshell Blonde...

As Ricardo incorporates Defy Damage into his Bombshell Blonding, he sees even color deposit, greater lift, and in some cases, faster lightening. What’s more, the easy-to-use Defy Damage Pro Series 1 is a dry aerosol spray that is applied in short bursts to dry hair prior to any chemical service. Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray will protect bonds in the hair from degradation that occurs during color, lightening, perming, and straightening services.

When processing is complete, he removes lightener using Defy Damage Protective Shampoo, then applies Defy Damage ProSeries 2 Bond-Strengthening Color Treatment for five minutes. This game changing product restores and regenerate bonds while locking in color: the perfect way to finish a professional blonding service.

FORMULASDefy Damage Step 1:
Shake the can thoroughly, then spray Joico Defy Damage Pro Series 1 in a downward direction, moving through the hair in small sections. Once all hair has been coated, brush through with a bristle brush.
(Ricardo’s tip: “I request that all of my guests come with clean hair, ensuring I can apply the product evenly and quickly.”)

The Back Section
Top to Mids: Joico Blonde Life Powder Lightener with 10 Volume LumiShine Developer
Melting into Ends (PreLightened)
Joico Blonde Life Powder Lightener with 5 Volume LumiShine Developer

Work in quadrants, starting with the back
Horizontal alternating weaves and slices to get more ‘POP’ and blonde impact
Smaller foils for shorter hair where you can fold (to avoid risk of overlapping formulas)
Longer foils sandwiched for longer hair with melted application (to avoid overlapping the formulas in a folded foil or creating a crease)

The Front Section
Top to Mids: Joico Blonde Life Powder Lightener with 20 Volume LumiShine Developer
Melting into Ends (PreLightened)
Joico Blonde Life Powder Lightener with 5 Volume LumiShine Developer

• Diagonal back alternating slices and weaves
• Adjust foil (same as back, sandwich vs fold) based on length of hair

Wash with Defy Damage Protective Shampoo

Glaze (Tone):
LumiShine Demi-Permanent Liquid 9NWB + 9V + 10SB + CLEAR with 5 Volume LumiShine Developer
(Ricardo’s tip: I use LumiShine Demi-Permanent Liquid Clear to ensure that the LumiShine Demi-Permanent Liquid 9V doesn’t grab too heavily and to avoid any unwanted violet hues.)

Defy Damage Step 2:
Treat hair with Defy Damage ProSeries 2: Bond-Strengthening Color Treatment at the bowl; let stand for 5 minutes. (Allow to process longer for deeper conditioning.)

Style Prep

Ricardo’s trick: “Layering and cocktailing products to ensures a perfect end result.”
1. Spray with Joico K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine and Protect Spray
2. Cocktail (aka: mix) Defy Damage Protective Shield + Dream Blowout Thermal Protection Créme
3. Apply small amount of Joico Blonde Life Brilliant Glow Brightening Oil for shine and seal, focusing on the ends
4. Detangle with ease, using a detangling brush

The Big Finish:
Style hair as guest prefers and be sure to capture your artwork on camera with some after pics! Conclude your styling with a drop or two more of Blonde Life Brilliant Glow Brightening Oil on the ends, and a spritz of your favorite Joico hairspray over the surface to smooth any flyaways.