Blonde Life
Lightening & Brightening System
We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created BLONDE LIFE: a lightening and brightening system just for blondes… and those who want to be lifted to new heights without sacrificing hair’s shine or condition. Our Brightening Shampoo, Conditioner, Masque and Lightening Powder–created with strand-strengthening*** bond-building Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils—banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.
Let's Look Inside...
Going bombshell blonde no longer means sacrificing healthy-looking hair.
Bond-Building Arginine is a naturally occurring amino acid crucial to hair’s strength.
Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while helping protect hair from environmental damage.
Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
Proven to keep blondes bright and on-tone for up to 8 weeks*
9 out of 10 stylists agree, after one use, blondes are: BRIGHTER • SOFTER • SHINIER • MORE HYDRATED
*When using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.
What's New
Blonde Life Quick Tone Liqui-Crème Toner
5 minutes or less! That’s all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Crème Toners—a swift, powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before. Go for solo shades or intermix; this gleam team makes brass a thing of the past.
Products
When you want to go beautifully blonde—and go there fast
Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, Joico’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.
Full-Service Blonding... from Salon to Home
If blonde is great, BLONDER is better. Especially when you’re enhancing your golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels in record time.** With our powerful conditioning formula, you’ll steer clear of those damaging multiple applications, reduce breakage*** and bypass the hassle of additives. Use with foils…without foils… Blonde Life Lightening Powder gets you blonde safely and in a flash.
The power to go pale without bleach
Deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That’s the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, you’ll swiftly
nail dreamy blonde looks.
Why You'll Love It...
Maximum-lift-plus deposit* without bleach
The ultimate timesaver, delivering up to 5 levels of lift to natural hair with one-step lightening and toning
Champagne and Pearl shades feature an ash/ash-violet background to counteract unwanted warmth while lifting
Clear Booster bumps up lift without tonal deposit, allowing you to customize every service
Seals in intense hydration, softness, and nourishing conditioners until your next color service**
Video Tutorials Playlist
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“Seaside Blonde” Technique: Beautiful, Beachy-BlondeDimensional Highlights
When a client with grown-out highlights wants to go beautifully beachy-blonde, Joico Global Brand Storyteller, Olivia Smalley, turns to her favorite “Seaside Blonde” technique – a luscious, dimensional look created with Blonde Life Powder Lightener and Defy Damage ProSeries. This combination, along with Olivia’s strategic placement of lightened pieces, creates a fast and fresh explosion of natural-looking highlights, while sparing fragile, pre-lightened strands from any chemical damage. In this video, you’ll see Olivia’s seamless application technique and strategic partings – and even her go-to trick for differentiating between multiple volume formulas while you’re fast at work with foils. You’ll also learn why she turns to bond-building Defy Damage ProSeries 1 & 2 to start and end every single color service.
Formulas for Seaside Blonde:
Starting with: Natural level 6 hair with grown out previous highlights….
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Lightening Powder with 5 Volume LumiShine Developer
Formula 2: Blonde Life Crème Lightener with 20 Volume LumiShine Developer
Formula 3: (Shadow Root) LumiShine Demi-Permanent DD Crème 6N with 5
Volume LumiShine Developer
Formula 4: (Toner) LumiShine Demi-Permanent Liquid 8NW + 10NW with 5
Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color
Treatment -
Platinum Pearl Blonde Hair Color Formula and Step-By Step
Watch superstar LA colorist, Denis De Souza, showcase a totally head-turning, gleaming platinum look -- the kind of blonde magnet his celebrity clients love -- with magical Blonde Life Crème Lightener. Infused with nourishing ingredients that leave hair healthy and protected, this powerful product lifts 9+ levels in record time, while infusing hair with ingredients that deliver shine, strength, and damage control no matter how light the look.
Discover Blonde Life Lighteners: http://www.joico.com/joico-products/haircolor/lighteners/ -
Blonde Life Sun Kissed Coastal Blonde Tutorial
Sun-Kissed Coastal Blonde: It's brilliant, dimensional, and makes you look like you've been spending major time in Malibu. Except, you don't have to go to California…thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in lightning-fast time. See the look come to "life"--and watch the new Blonde Life line in action--with superstar colorist, Denis De Souza here*:
*Warning: You might need your sunglasses
MORE ON BLONDE LIFE LIGHTENING POWDER: http://www.joico.com/joico-products/haircolor/lighteners/
BLONDE LIFE CARE PRODUCTS: http://www.joico.com/joico-products/blonde-life/ -
Dark Brunette to Blonde in 30 minutes (with Blonde Life Lightening Powder)
Watch as Blonde Life Powder Lightener, our brand-new color innovation that works lightning-fast and nails nine+ levels of lift in a single service. We show you how it lifts level 2 hair in 30 minutes!
MORE ON BLONDE LIFE LIGHTENING POWDER: http://www.joico.com/joico-products/haircolor/lighteners/
BLONDE LIFE CARE PRODUCTS: http://www.joico.com/joico-products/blonde-life/ -
Power Platinum Blonde Tutorial
Platinum is one of the strongest, most valuable metals around. Platinum Power Blonde is, too, when you get there with Blonde Life Powder Lightener, our brand-new color innovation that works lightning-fast and nails 9+ levels of lift in a single service. Watch celebrity colorist, Denis De Souza, demo this fierce, dazzling technique, and learn about the products that keep newly blonde hair gleaming.
MORE ON BLONDE LIFE LIGHTENING POWDER: http://www.joico.com/joico-products/haircolor/lighteners/
BLONDE LIFE CARE PRODUCTS: http://www.joico.com/joico-products/blonde-life/ -
La La Land Blonde: Foilyage Technique (with Joico Blonde Life)
If any city knows blonde, it's La-La Land, the epicenter of California gold. And no one gets the look better -- and faster -- than celebrity colorist, Denis De Souza, who masters pale perfectly with his inventive "foilyage" technique and Blonde Life Lightener, the radical product that nails nine+ levels of lift in a single service with zero damage. Watch Denis take the look to new heights.
See more Blonde Life techniques and tips: http://www.joico.com/joico-products/haircolor/lighteners/ -
Glam Champagne Blonde Technique (with Joico Blonde Life)
How to take brassy to a shade of champagne that'll be the toast of the town? Spend a few minutes learning the secret from superstar colorist, Zoe Carpenter, who unveils the high life with her Glam Champagne Blonde Technique in this hot, new how-to video. You'll see lightning-fast lightening…and meet the products that keep fair hair sophisticated and strong.
DISCOVER BLONDE LIFE LIGHTENER: http://www.joico.com/joico-products/haircolor/lighteners/ -
How to get all-over summer babylights + foilyaged ends Step-by-step
Most blonde clients coming in the salon want to go brighter and blonder especially for summer. Join Joicos' celebrity colorist Denis De Souza as he shares with you how he achieves a dreamy sun-kissed golden glow with his signature NEW Ray of Light Technique. This perfect combination of all-over babylights, foilyaged ends and illuminating LumiShine color will keep clients glowing all year long. When combined, these classic highlighting techniques will produce a subtle yet stunning result that is thoroughly modern. LumiShine color is fantastic for toning and blonding, or anytime your client is going lighter and you are worried their hair might be compromised. LumiShine instantly restrengthens hair and reduces breakage, delivering healthy-looking, long-lasting color results with up to 2x more shine!
Discover more about LumiShine and get more step-by-steps, here: https://www.joico.com/joico-products/haircolor/lumishine/ -
Creme D'Blonde Hair Color Technique Tutorial
Watch celebrity colorist, Marisa Marino create an ultra cool and creamy blonde look with this Crème D’Blonde Technique, perfected using Joico’s Blonde Life Lightening and Brightening system; including Blonde Life Lightening Powder. This Lightening and Brightening system helps keep hair shiny and healthier than ever.
Learn More: http://www.joico.com/joico-products/haircolor/lighteners/
Step-by-Step Tutorials
Seaside Blonde
Get Julianne Hough’s New Blonder-Than-Blonde Formula
Power Platinum Blonde
Color Formulas
3 Stunning Color Looks That Will Really Impress Your Clients
Larisa Love’s Blooming Summer Looks
Get Emma Roberts’ Brand New Boho Blonde
