Blonde Life

The Blonde Ambition mission? To help the world see blonde hair in a whole new light, with transformative lift that safely takes any client – undefined by hair type, hair color, complexion, or lifestyle from dark to light. At the heart of this journey is Blonde Life Lightener, a revolutionary system fortified with bond-building Arginine and nourishing exotic oils that deliver 9 levels of lift, reduced breakage, and lustrous results -- with or without foils.

Joico Global Business Expert, Gina Bianca, jumps on the Blonde Ambition bandwagon with an “Extreme Ice” technique that’s positively transformational – taking the deepest, darkest brunette hair color to the iciest light-blonde in healthy, beautiful condition. Watch and you’ll learn…
- Her speedy maneuver that gives you complete saturation
- How to slow down processing at the neck so everything finishes simultaneously
- A “handy” trick to avoid fighting with foils!

With Blonde Life, we take the fear out of going blonde. We give the gift of confidence with this brilliantly transformative change. And we shine a light on the beauty of individuality, celebrating that which makes us unique. Let’s start living our best Blonde Life together….

The mission? To help the world see blonde hair in a whole new light, with transformative lift that safely takes any client – undefined by hair type, hair color, complexion, or lifestyle -- from dark to light. At the heart of this journey is Blonde Life Lightener, a revolutionary system fortified with bond- building Arginine and nourishing exotic oils that deliver 9 levels of lift, reduced breakage, and lustrous results -- with or without foils.

With Blonde Life, we take the fear out of going blonde. We give the gift of confidence with this brilliantly transformative change. And we shine a light on the beauty of individuality, celebrating that which makes us unique. Begin your “uplifting” journey, here, with some of Joico’s favorite superstars – hair pros who will help you start living the ultimate Blonde Life today.

The Blonde Ambition mission? To help the world see blonde hair in a whole new light, with transformative lift that safely takes any client – undefined by hair type, hair color, complexion, or lifestyle -- from dark to light. At the heart of this journey is Blonde Life Lightener, a revolutionary system fortified with bond-building Arginine and nourishing exotic oils that deliver 9 levels of lift, reduced breakage, and lustrous results -- with or without foils.

In this video, Joico Global Brand Ambassador, Larisa Love, transforms natural texture -- a full head of delicate waves and tendrils – into a halo of luscious, sunlit warmth, while maintaining the health and care of her client’s hair. Helping lead the Blonde Ambition journey, Larisa shows you how to see blonde hair without boundaries; and celebrate the beauty of individuality.

Watch her brilliant technique and you’ll learn…
- The time saving wide-foil technique (fewer foils = faster!)
- Her tips for ensuring full saturation and coverage
- A secret volume change, so everything’s ready to rinse at once

With Blonde Life, we take the fear out of going blonde. We give the gift of confidence with this brilliantly transformative change. And we shine a light on the beauty of individuality, celebrating that which makes us unique. Let’s start living our best Blonde Life together….

The Blonde Ambition mission? To help the world see blonde hair in a whole new light, with transformative lift that safely takes any client – undefined by hair type, hair color, complexion, or lifestyle -- from dark to light. At the heart of this journey is Blonde Life Lightener, a revolutionary system fortified with bond-building Arginine and nourishing exotic oils that deliver 9 levels of lift, reduced breakage, and lustrous results -- with or without foils.

And today, Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One is doing just that, by taking a crisp, short pixie cut from deep and dark to stratospheric blonde lusciousness. Helping the world see blonde in a whole new light, Jill celebrates the beauty of individuality with this edgy transformation. Watch and you’ll learn…
- How to follow a short cut’s lines for perfect, custom foiling
- The art of micro-weaving highlights for precision coverage
- Jill’s feathering method to diffuse the dark root line

With Blonde Life, we take the fear out of going blonde. We give the gift of confidence with this brilliantly transformative change. And we shine a light on the beauty of individuality, celebrating that which makes us unique. Let’s start living our best Blonde Life together….

When a client with grown-out highlights wants to go beautifully beachy-blonde, Joico Global Brand Storyteller, Olivia Smalley, turns to her favorite “Seaside Blonde” technique – a luscious, dimensional look created with Blonde Life Powder Lightener and Defy Damage ProSeries. This combination, along with Olivia’s strategic placement of lightened pieces, creates a fast and fresh explosion of natural-looking highlights, while sparing fragile, pre-lightened strands from any chemical damage. In this video, you’ll see Olivia’s seamless application technique and strategic partings – and even her go-to trick for differentiating between multiple volume formulas while you’re fast at work with foils. You’ll also learn why she turns to bond-building Defy Damage ProSeries 1 & 2 to start and end every single color service.

Formulas for Seaside Blonde:
Starting with: Natural level 6 hair with grown out previous highlights….
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Lightening Powder with 5 Volume LumiShine Developer
Formula 2: Blonde Life Crème Lightener with 20 Volume LumiShine Developer
Formula 3: (Shadow Root) LumiShine Demi-Permanent DD Crème 6N with 5
Volume LumiShine Developer
Formula 4: (Toner) LumiShine Demi-Permanent Liquid 8NW + 10NW with 5
Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color
Treatment

Watch superstar LA colorist, Denis De Souza, showcase a totally head-turning, gleaming platinum look -- the kind of blonde magnet his celebrity clients love -- with magical Blonde Life Crème Lightener. Infused with nourishing ingredients that leave hair healthy and protected, this powerful product lifts 9+ levels in record time, while infusing hair with ingredients that deliver shine, strength, and damage control no matter how light the look.

Discover Blonde Life Lighteners: http://www.joico.com/joico-products/haircolor/lighteners/