Blonde Life

Lightening & Brightening System

We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created BLONDE LIFE: a lightening and brightening system just for blondes… and those who want to be lifted to new heights without sacrificing hair’s shine or condition. Our Brightening Shampoo, Conditioner, Masque and Lightening Powder–created with strand-strengthening*** bond-building Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils—banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.

Joico Blonde Life product bottles


Let's Look Inside

Let's Look Inside...

Going bombshell blonde no longer means sacrificing healthy-looking hair.

Bond-Building Arginine is a naturally occurring amino acid crucial to hair’s strength.

Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while helping protect hair from environmental damage.

Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

Proven to keep blondes bright and on-tone for up to 8 weeks*

9 out of 10 stylists agree, after one use, blondes are: BRIGHTER • SOFTER • SHINIER • MORE HYDRATED

*When using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.

What's New

Blonde Life Quick-Tone Box and tubes

Blonde Life Quick Tone Liqui-Crème Toner

5 minutes or less! That’s all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Crème Toners—a swift, powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before. Go for solo shades or intermix; this gleam team makes brass a thing of the past.


Blonde Life Lightener Tube

When you want to go beautifully blonde—and go there fast

Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, Joico’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.

Blonde Life Lightener Tub

Full-Service Blonding... from Salon to Home

If blonde is great, BLONDER is better. Especially when you’re enhancing your golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels in record time.** With our powerful conditioning formula, you’ll steer clear of those damaging multiple applications, reduce breakage*** and bypass the hassle of additives. Use with foils…without foils… Blonde Life Lightening Powder gets you blonde safely and in a flash.

Blonde Life Hyper High Lift Color Tube

The power to go pale without bleach

Deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That’s the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, you’ll swiftly
nail dreamy blonde looks.

Why You'll Love It...

Maximum-lift-plus deposit* without bleach

The ultimate timesaver, delivering up to 5 levels of lift to natural hair with one-step lightening and toning

Champagne and Pearl shades feature an ash/ash-violet background to counteract unwanted warmth while lifting

Clear Booster bumps up lift without tonal deposit, allowing you to customize every service

Seals in intense hydration, softness, and nourishing conditioners until your next color service**

Video Tutorials Playlist

Step-by-Step Tutorials

Honeycomb Blonde Curls20210524134547

Honeycomb Blonde Curls

“Taking Deja’s hair from black to a luscious honeycomb tone took lots of planning beforehand. I first did a st...
Power Melt20210331131232

Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair...
Ice Pixie20201030170806

Ice Pixie

“ A blonde pixie?! Yes please! I love when clients want to get creative and try new things with their hair. Br...
Seaside Blonde20200910194604

Seaside Blonde

“when I first met Allie, I really considered her lifestyle, the condition of her hair, and her goals for going...

Color Formulas

3 Stunning Color Looks That Will Really Impress Your Clients20191205164900

3 Stunning Color Looks That Will Really Impress Your Clients

Larisa Love - LumiShineNude Glow TechniqueFORMULASStarting Level: 4Prep: Defy Damage ProSeries 1Formula 1: Blo...
Larisa Love’s Blooming Summer Looks20190617132549

Larisa Love’s Blooming Summer Looks

“I wanted to create something that played into the summer season, so I decided to go with sun-kissed and natur...
Get Emma Roberts’ Brand New Boho Blonde20190611150122

Get Emma Roberts’ Brand New Boho Blonde

 View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkilee901) on Apr 25, 2019...
Singer Jewel Has a New Look That Saves Time and Damage20190610135222

Singer Jewel Has a New Look That Saves Time and Damage

 View this post on Instagram A post shared by Jill Buck (@jill901) on Apr 12, 2019 at 10:13am PDTThe...
Load more

Get Blonde Life Conversion/Swatch Charts, Fact Sheets, and more