Get “Ready!” This Celeb Hairdresser Just Joi-ned Our Team…20220110151610

Get “Ready!” This Celeb Hairdresser Just Joi-ned Our Team…

Get ready to experience the big-time talent, imagination, and infectious joi of celebrity hairstylist, Jared “JStayReady” Henderson...because we’ve ju...
Make Money This Fall With An All-New Express Menu20220110151020

Make Money This Fall With An All-New Express Menu

CALLING FALL!Featuring Joico Global Brand Ambassador, Larisa Love and Joico Guest Artist, Mai HernandezIt’s almost time to gear up for the excitement ...
The Secret To Perfect Toning: Layer It!20220110145210

The Secret To Perfect Toning: Layer It!

TONERS: THE LAYERING METHODFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901You know the old adage, all good things to those who wait? It’s es...
8 Great Blondes For Every Client In Your Book20220110143059

8 Great Blondes For Every Client In Your Book

A BLONDE FOR EVERY HAIR TYPEAsking for “blonde hair” is like asking for yellow. Are you talking Butter? Gold? Lemon? Neon? To help you nail the perfec...
Hero Piece with Larisa Love20220110141717

Hero Piece with Larisa Love

The “Hero Piece” – Hair-Color’s Coolest New TrendFeaturing Joico Global Brand Ambassador, Larisa LoveIf you think the Money Piece is a cool hair-color...
Try The Bomb New Color Technique That Builds Dimension!20211029154823

Try The Bomb New Color Technique That Builds Dimension!

THE TONING BRICK LAYER METHODFeaturing Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, wants to give her cl...
The Secret Reverse Technique: Go Light To Go Dark20211029152354

The Secret Reverse Technique: Go Light To Go Dark

CELEB SECRET: GO LIGHT TO GO DARKFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Sometimes, it’s all about lift -- even when clients want to ...
These 4 Pros Are Sharing Their Personal Wellness Rituals20211029150706

These 4 Pros Are Sharing Their Personal Wellness Rituals

SELF-CARE VS. HAIR-CAREAs the saying goes: Put on your own oxygen mask first, so you can help others with theirs. It’s true in life, and it’s true in ...
Into The Rainbow With Staelle Colorful20210830160435

Into The Rainbow With Staelle Colorful

MEET STAELLE COLORFULSpecializing in creative hair color since her debut, Staëlle has made a name for herself through her popularity on social media. ...
Exploring Black Hair-Stories: A Roundtable Celebrationca20210716143645

Exploring Black Hair-Stories: A Roundtable Celebrationca

JOI-TALK: CELEBRATING BLACK HAIR-STORIESThe relationship between a Black woman and her hair is highly personal. It’s poignant. It’s infused with histo...