Color Out Loud

Let’s get loud, folks! In this final installment of The Coily Hair Chronicles featuring celebrated hair expert and activist, Keya Neal, you’ll learn the most impactful technique of them all. Color can easily get lost in coily hair; but Keya takes you by the hand, teaching you a no-fail, high-definition placement that will satisfy any client who wants to stand out in a crowd with a bold, beautiful look. Sharing her pro tricks – like finding those unique curl strands that “pop,” to open-air processing, and leaving negative space for maximum dimension, you’ll learn the secrets to these extraordinary results.

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Elevate your skills, here:

Color Out Loud Formula

Prep: Defy Damage Pro Series 1 Bond-Protecting Color Optimizer Spray

Base Formula: LumiShine XLN Highlift Natural + 40 Volume LumiShine Developer

Formula (Highlight): BlondeLife Powder Lightener + 5 Volume LumiShine Developer

Dimensional Gloss #1: LumiShine Demi-Permanent Liquid 6CCR Copper Copper Red + 5 Volume LumiShine Developer

Dimensional Gloss #2: LumiShine Demi-Permanent Liquid 8NC Natural Copper + 5 Volume LumiShine Developer

Dimensional Gloss #3: LumiShine Demi-Permanent Liquid 4RR Red Red + 5 Volume LumiShine Developer

Treatment: Defy Damage Pro Series 2 Bond-Strengthening Color Treatment

Care: Hydra Splash Shampoo and Conditioner

Styling Product: K-Pak Luster Lock Multi-Perfector Daily Shine & Protect Spray and Power Whip

Color Conversations

Color Conversation…

It’s time to talk color! And in this second installment of the Coily Hair Chronicles with celebrated hair expert and activist, Keya Neal, you’ll see the progression of impact that color can make using strategic placement. It’s a must-watch for anyone with clients who are dedicated to their salon visits and looking for hair color with that perfect middle-ground of dimension and “pow!” Taking you step-by-step, Keya will teach you how to create a beautiful base color; introduce you to the art of adding dimension and illumination using Blonde Life Powder Lightener; and even give you pro pointers for dealing with tangles and minimizing lines of demarcation.

Start the conversation here:

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COLOR CONVERSATION FORMULA

Base Formula: LumiShine Permanent XLAA Highlift Ash Ash + XLN HighLift Natural + 40 Volume Developer

Formula (Highlight): BlondeLife Powder Lightener + 5 Volume LumiShine Developer

Formula (Gloss): LumiShine Demi Liquid 9NV Natural Violet + 10NWB Natural Warm Beige + 5 Volume LumiShine Developer

Care: Moisture Recovery Shampoo and Conditioner

Styling Product: K-Pak Luster Lock Multi-Perfector Daily Shine & Protect Spray and JoiGel

The Whisper

Color Whisper…

“Not every client wants a high-impact look,” explains celebrated hair expert and activist, Keya Neal. “Some want a subtle change that compliments their curl pattern and brings out the definition of each strand.” And that’s exactly what Keya shows you in this soft, low-maintenance color change on coily hair.

Sharing her tips and tricks for success (like, creating a roadmap before you lift a single brush!), she delivers techniques that soften color impact for restrained-yet-gorgeous results. You’ll also get her perfect Joico prescription for keeping coily hair healthy, using her favorite Defy Damage, Moisture Recovery, Curl Confidence, and K-PAK products.

Keya Neal with client

The understated magic starts, here:

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Whisper Formula

Prep: Defy Damage Pro Series 1 Bond-Protecting Color Optimizer Spray

Formula 1(Highlight): BlondeLife Powder Lightener + 10 Volume LumiShine Developer

Formula 2 (Gloss): LumiShine Demi-Permanent Liquid 8NG Natural Gold + 9NV Natural Violet + 5 Volume LumiShine Developer

Care Shampoo: K-PAK Reconstructing Shampoo

Treatment: Defy Damage Pro Series 2 Bond-Strengthening Color Treatment

Styling Product: K-PAK Luster Lock Multi-Perfector Daily Shine & Protect Spray and Curl Confidence Defining Creme

The Foundation of Coloring Coily Hair

Foundations of Coloring Coliy hair keya stylist with mixing bowl

This unique, 3-part series delivers the secrets to safely and confidently coloring coily hair — from subtle looks, all the way to bold! Join Joico and Keya on this journey where she eliminates all guesswork. From decoding hair clues to a solid hair analysis, she’ll share her favorite Joico prep steps and guide you towards flawless color results. Don’t miss out on Color Whisper, Color Conversation, and Color Out Loud and take your skills to the next level!

“Coily hair and the beautiful world of Joico Color are a match made in heaven; especially when you know the secrets to coloring textured hair; and the art of making things as loud – or as soft – as you want them,” says celebrated hair expert and activist, Keya Neal.

Artistry Collection: La Dana – Dimensional Curls

Artistry Collection Le Carousel by Melissa Duguay

melissa duguay

Let me introduce you to our Artistry Collection for 2022! From soft gingers to a burst of champaign, my inspiration comes from the sky’s way of telling us what the next day holds. These salon friendly techniques are easily adaptable and versatile for all clients. Fashion changes on a daily, so I made sure to keep these techniques approachable but forward thinking!

Melissa's Formula

  • Formula 1 (Lightening): 1 Scoop of Blonde Life Powder Lightener + 2 oz 20 Volume LumiShine Developer
  • Formula 2 (Base): 2 oz LumiShine Dimensional Deposit 6NWB + 2 oz of 5 Volume LumiShine Developer
  • Formula 3 (Toner): 2 oz of 8NC LumiShine Liquid Demi Permanent + 2 oz of 5 Volume LumiShine Developer

model after treatment