Color Intensity

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!

* Depending on daily care habits, hair history, and texture **Follow with the K-PAK Color Therapy regimen.

Why You'll Love It...

Over-the-top vibrancy that lasts and lasts

Reconstructs for guaranteed healthier-looking hair after every color service

Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine

Intermixable shades = endless creative possibilities

* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.

Classes to Expand your learning in 2021

New Shades

Love Aura Collection

The minute we push our own boundaries and pursue our passions, something changes within us,” says Larisa Love of her dreamy Love Aura Collection—an alluring color palette designed to make chic color accessible to anyone.

LoveFest Collection

Color Intensity Love Fest Duo Bottles

Take the color world’s brightest, boldest, most playful personality— Two utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the stars of the show: Limelight and Aqua Flow!


Color Intensity Eraser Bag

Color Intensity Eraser

Pastels or brights? Unicorn or Pinwheel technique? Which hot, new haircoloring trend will your clients jump on next? With Color Intensity Eraser, color-obsessed clients can change their custom color quickly and easily, without sacrificing hair’s healthy gleam or condition! In 30 minutes or less, this brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair perfectly prepped and ready for its next color transformation.

Video Tutorials

Step-by-Step Tutorials

Roller Lights20191120193217

Roller Lights

Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® ...
Love Dip20190506104933

Love Dip

Our lively LoveFest Collection, a duo of 2 utterly cool, creative shades that harmonize perfectly with your mo...
Rosé All Day20180219163942

Rosé All Day

From chic and sophisticated to modern and edgy, I know you will love these new Pearl Pastels by Joico Color In...
Iridescent Dust20180219161216

Iridescent Dust

It’s time to get creative with new hair color that’s wearable and more modern, so I’m going to show you how to...
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Color Formulas

Into The Rainbow With Staelle Colorful20210830160435

Into The Rainbow With Staelle Colorful

MEET STAELLE COLORFULSpecializing in creative hair color since her debut, Staëlle has made a name for herself ...
3 Stunning Color Looks That Will Really Impress Your Clients20191205164900

3 Stunning Color Looks That Will Really Impress Your Clients

Larisa Love - LumiShineNude Glow TechniqueFORMULASStarting Level: 4Prep: Defy Damage ProSeries 1Formula 1: Blo...
Creating Color: A Sit Down Chat with Larisa Love20190709162516

Creating Color: A Sit Down Chat with Larisa Love

Tell us about the evolution of this look and your tour. Where, what, why?This look was created on my Joico Eur...
Larisa Love’s Soft Rose Technique20190401143028

Larisa Love’s Soft Rose Technique

THE BACKSTORY:“My client is usually a level 9-10 pearly blonde. The day she came to me, she had 3” of regrowth...
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Get Color Intensity Conversion/Swatch Charts, Fact Sheets, and more