Color Intensity
Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!
* Depending on daily care habits, hair history, and texture **Follow with the K-PAK Color Therapy regimen.
Why You'll Love It...
Over-the-top vibrancy that lasts and lasts
Reconstructs for guaranteed healthier-looking hair after every color service
Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
Intermixable shades = endless creative possibilities
* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.
What's New
LoveFest Collection
Take the color world’s brightest, boldest, most playful personality—Joico Brand Ambassador, Larisa Love—and headline her with fan-favorite Color Intensity, the ultimate semi-permanent formula. What do you get? Our lively LOVEFEST COLLECTION, two utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the stars of the show: Limelight and Aqua Flow!
Products
Color Intensity Eraser
Pastels or brights? Unicorn or Pinwheel technique? Which hot, new haircoloring trend will your clients jump on next? With Color Intensity Eraser, color-obsessed clients can change their custom color quickly and easily, without sacrificing hair’s healthy gleam or condition! In 30 minutes or less, this brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair perfectly prepped and ready for its next color transformation.
Video Tutorials
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“Iridescent Dust” Pastel Hair Color Technique and Step-by-Step
Superstar colorist and Joico Brand Ambassador, Larisa Love, knows that nothing's trending more than the ultra-feminine blush, silver, and rose-gold tones these days. Watch her in action as she artistically melds these precious metals together from Color Intensity Pearl Pastel Collection -- a new shade range stocked with Kukui Nut Oil and Quadramine Complex, so hair looks and feels healthier on contact. The result? Stunningly iridescent, pearlized tones that magically change and glimmer as the hair moves...
See all the Intensity shades: http://www.joico.com/joico-products/haircolor/intensity/ -
Rose Gold Pastel Hair Color Formula and Step-by-Step
Watch Joico Guest Artist, Daved Munoz create the most shimmering look of the season with Color Intensity Pearl Pastel Collection…a modern color statement that showcases universally flattering, soft, iridescent shades in the hottest metals on the market. Deeply nourishing -- thanks to Kukui Nut Oil -- this transformative style stays with you for up to ten shampoos.
See all the shades of Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/ -
Color Bloom Fashion Colors Technique by Larisa Love (Joico Color Intensity)
Hairigami - Larisa Love's brand new technique of intricately folding foils into unique shapes to create a garden of color, has put hair in full bloom. Watch her fuse balayage, color melts, and the bold shades from Joico's Color Intensity line to produce a flowery finish with vivid shades of pink, purple, yellow, green, and even bronze. It won't take long to grow on you…trust us.
COLOR INTENSITY FORMULAS:
Formula 1: Kelly Green
Formula 2: Bronze + Orange (5:1 ratio)
Formula 3: Yellow
Formula 4: Lilac + Light Purple (1:1 ratio)
Formula 5: Rose + Soft Pink (5:1 ratio)
More on Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/
More on LumiShine haircolor: http://www.joico.com/joico-products/haircolor/lumishine/
More on Free Play Clay Lightener: http://www.joico.com/joico-products/haircolor/lighteners/
More on Color Co+Wash: http://www.joico.com/products/cowash-color/ -
Northern Lights Technique by Larisa Love (Joico Color Intensity)
The bright, dancing rays of the Northern Lights electrify the sky…and now, those magnetic True Blue and Kelly Green tones are brightening up hair, thanks to superstar Larisa Love, who wields the new Bold Shades from Joico's Color Intensity line to recreate the impact of this stunning phenomenon. Watch her inventive technique and our products collide.
More on Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/
Step-by-Step Tutorials
Rosé All Day
Iridescent Dust
Metallic Pop Art
Color Formulas
Creating Color: A Sit Down Chat with Larisa Love
Larisa Love’s Soft Rose Technique
Learn The Rose-Gold Look That Attracts Intl Clients
