Color Intensity
Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!
* Depending on daily care habits, hair history, and texture **Follow with the K-PAK Color Therapy regimen.
Why You'll Love It...
Over-the-top vibrancy that lasts and lasts
Reconstructs for guaranteed healthier-looking hair after every color service
Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
Intermixable shades = endless creative possibilities
* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.
Classes to Expand your learning in 2021
New Shades
Love Aura Collection
The minute we push our own boundaries and pursue our passions, something changes within us,” says Larisa Love of her dreamy Love Aura Collection—an alluring color palette designed to make chic color accessible to anyone.
LoveFest Collection
Take the color world’s brightest, boldest, most playful personality— Two utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the stars of the show: Limelight and Aqua Flow!
Products
Color Intensity Eraser
Pastels or brights? Unicorn or Pinwheel technique? Which hot, new haircoloring trend will your clients jump on next? With Color Intensity Eraser, color-obsessed clients can change their custom color quickly and easily, without sacrificing hair’s healthy gleam or condition! In 30 minutes or less, this brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair perfectly prepped and ready for its next color transformation.
Video Tutorials
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Larisa Love's Roller Lights Fashion Hair Color Tutorial
Passionate, bold, spiritual, dynamic color, with unlimited possibilities to express your creative heart; that’s the inspiration you’ll see unfold with shades from Joico Brand Ambassador Larisa Love’s Color Intensity Collection, Love Aura. Designed especially for those seeking a deeper, more emotional connection to transformative hair color, this passionate and playful palette -- True Lav, Mauve Amour, Peri Wink, Passion Berry, and Hot Kiss – morphs into a delicious new look dreamed up by Larisa Love herself. Using her innovative “Roller Lights” method – a quick, pre-lightening technique using Velcro rollers! -- Love’s whimsical shades will spark a whole new love affair with color. -
Color Block Hair Tutorial: BOLD “DIP” Step by Step How-to
Fun, festival, color-blocked hair with the most playful vibe ever -- that’s the splash Joico Brand Ambassador Larisa Love is making with her very first shade collection for Color Intensity. Merging two exciting colors -- Limelight and Aqua Flow -- this “Love Dip” technique is a clever fusion of color blocking and dipping on pre-lightened hair; the perfect addition to fashion’s hottest hair-color looks. With the staying power of Color Intensity Shades (they last through 20 shampoos), and the breakthrough technology of Joico’s new Defy Damage Pro Series, this lively creation is vibrant, shining, and beautifully protected. Watch Love in action as she delivers her fun formula and step-by-step color technique; and see how she integrates Defy Damage -- instantly strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes. -
Rose Gold Pastel Hair Color Formula and Step-by-Step
Watch Joico Guest Artist, Daved Munoz create the most shimmering look of the season with Color Intensity Pearl Pastel Collection…a modern color statement that showcases universally flattering, soft, iridescent shades in the hottest metals on the market. Deeply nourishing -- thanks to Kukui Nut Oil -- this transformative style stays with you for up to ten shampoos.
See all the shades of Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/ -
“Iridescent Dust” Pastel Hair Color Technique and Step-by-Step
Superstar colorist and Joico Brand Ambassador, Larisa Love, knows that nothing's trending more than the ultra-feminine blush, silver, and rose-gold tones these days. Watch her in action as she artistically melds these precious metals together from Color Intensity Pearl Pastel Collection -- a new shade range stocked with Kukui Nut Oil and Quadramine Complex, so hair looks and feels healthier on contact. The result? Stunningly iridescent, pearlized tones that magically change and glimmer as the hair moves...
See all the Intensity shades: http://www.joico.com/joico-products/haircolor/intensity/ -
Northern Lights Technique by Larisa Love (Joico Color Intensity)
The bright, dancing rays of the Northern Lights electrify the sky…and now, those magnetic True Blue and Kelly Green tones are brightening up hair, thanks to superstar Larisa Love, who wields the new Bold Shades from Joico's Color Intensity line to recreate the impact of this stunning phenomenon. Watch her inventive technique and our products collide.
More on Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/ -
Color Intensity - Joico's Vivid Semi-Permanent Color Line
Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity—our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless creative possibilities. Bonus benefit: no developer required.
Techniques, formulas and more: http://www.joico.com/joico-products/haircolor/intensity/
Step-by-Step Tutorials
Roller Lights
Rosé All Day
Iridescent Dust
Color Formulas
Into The Rainbow With Staelle Colorful
3 Stunning Color Looks That Will Really Impress Your Clients
Creating Color: A Sit Down Chat with Larisa Love
