Color Intensity

Fun, festival, color-blocked hair with the most playful vibe ever -- that’s the splash Joico Brand Ambassador Larisa Love is making with her very first shade collection for Color Intensity. Merging two exciting colors -- Limelight and Aqua Flow -- this “Love Dip” technique is a clever fusion of color blocking and dipping on pre-lightened hair; the perfect addition to fashion’s hottest hair-color looks. With the staying power of Color Intensity Shades (they last through 20 shampoos), and the breakthrough technology of Joico’s new Defy Damage Pro Series, this lively creation is vibrant, shining, and beautifully protected. Watch Love in action as she delivers her fun formula and step-by-step color technique; and see how she integrates Defy Damage -- instantly strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes.

Watch Joico Guest Artist, Daved Munoz create the most shimmering look of the season with Color Intensity Pearl Pastel Collection…a modern color statement that showcases universally flattering, soft, iridescent shades in the hottest metals on the market. Deeply nourishing -- thanks to Kukui Nut Oil -- this transformative style stays with you for up to ten shampoos.

See all the shades of Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/

Superstar colorist and Joico Brand Ambassador, Larisa Love, knows that nothing's trending more than the ultra-feminine blush, silver, and rose-gold tones these days. Watch her in action as she artistically melds these precious metals together from Color Intensity Pearl Pastel Collection -- a new shade range stocked with Kukui Nut Oil and Quadramine Complex, so hair looks and feels healthier on contact. The result? Stunningly iridescent, pearlized tones that magically change and glimmer as the hair moves...

See all the Intensity shades: http://www.joico.com/joico-products/haircolor/intensity/

Hairigami - Larisa Love's brand new technique of intricately folding foils into unique shapes to create a garden of color, has put hair in full bloom. Watch her fuse balayage, color melts, and the bold shades from Joico's Color Intensity line to produce a flowery finish with vivid shades of pink, purple, yellow, green, and even bronze. It won't take long to grow on you…trust us.

COLOR INTENSITY FORMULAS:
Formula 1: Kelly Green
Formula 2: Bronze + Orange (5:1 ratio)
Formula 3: Yellow
Formula 4: Lilac + Light Purple (1:1 ratio)
Formula 5: Rose + Soft Pink (5:1 ratio)

More on Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/
More on LumiShine haircolor: http://www.joico.com/joico-products/haircolor/lumishine/
More on Free Play Clay Lightener: http://www.joico.com/joico-products/haircolor/lighteners/
More on Color Co+Wash: http://www.joico.com/products/cowash-color/

The bright, dancing rays of the Northern Lights electrify the sky…and now, those magnetic True Blue and Kelly Green tones are brightening up hair, thanks to superstar Larisa Love, who wields the new Bold Shades from Joico's Color Intensity line to recreate the impact of this stunning phenomenon. Watch her inventive technique and our products collide.

More on Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/

Philip Ring creates this “Optical Illusion” using the new Metallic Muse shades, for a finished look that’s Phil says is like “polished steel,” an “edgy, but soft look that your clients [will] love!”

DOWNLOAD THE TECHNIQUE AND LEARN MORE ABOUT COLOR INTENSITY: http://www.joico.com/joico-products/haircolor/intensity/