We’ve Got Some Tik Tok Fun In Store For You!



As the slogan goes, Make every second count. And @Joico is doing just that — live on Tik Tok with exciting new tips, tricks, and demo videos that will get your creative engines revving! Even better? We’ve teamed up with Tik Tok sensation/comedienne, @KallMeKris, who’s been having a hoot playing with her fav hair products…and keeping 22 million followers laughing at her zany and joi-ful posts.

She’s perky, pretty, and very, very platinum – which is probably why this social-media sensation’s been talking up the Blonde Life Collection online lately. Leave it to Kall Me Kris to take viewers into the shower with her (don’t worry – it’s all G-rated), as she cleanses with Blonde Life Brightening Shampoo and Conditioner; then follows with Blonde Life Brightening Masque to ward off breakage of her super-fragile fair hair.

Styling is up next:
Defy Damage Protective Shield: She works this into her playful bob to detangle, amp up shine, and protect hair from styling damage.

Dream Blowout Thermal Protection Crème: This is her go-to before blowdrying, as it cuts the task time in half.

Flip Turn Volumizing Finishing Spray: After creating few casual curls using her flat iron, she gives hair a quick spritz of Flip Turn for holding power.


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Come visit us @joico…we’ve got music, cool hair videos,
and a whole lot of joi just waiting for you!