Easy Summer Hairdo That Makes People Think You’re A Pro20200922194140

Easy Summer Hairdo That Makes People Think You’re A Pro

There’s a big difference between summer hair and winter hair. As in: Now’s the time to look like you’re not trying too hard, and embrace styles that a...
Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri20200914174230

Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri

 View this post on Instagram A post shared by Joico (@joico) on Jul 31, 2020 at 4:41pm PDTPhoto Credit @riawnaIt’s hard not to fall in love ...
The Big-Bang Theory: How To Highlight A Fringe20200914172733

The Big-Bang Theory: How To Highlight A Fringe

“Bangs are considered the veil of the hair,” says Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One. And that’s why she colors them as if they...
Beachy, Icy, & Natural: Your Blonde-Hair Care Guide20200914172253

Beachy, Icy, & Natural: Your Blonde-Hair Care Guide

THE BIG BEACH BLONDEYour hair coach: Joico Brand Storyteller, Olivia Smalley“When people get their hair lightened for the first few times, they don’t ...
The Covid Color-Correction Handbook With Larisa Love20200914170740

The Covid Color-Correction Handbook With Larisa Love

REALLY BAD BOX COLORThe Problem: The shade is way off; hair is damaged; and there’s no true way to know what all your client has done to her hair.The ...
5 Reasons Moisture Recovery Is Natural Hair’s BFF20200914165731

5 Reasons Moisture Recovery Is Natural Hair’s BFF

“I recommend Moisture Recovery for anyone with dense, coarse, or dry hair – but especially, those with naturally curly hair,” says Leticia McKay, Joic...
2020-Style Hacks That Helped Us Through20200914165258

2020-Style Hacks That Helped Us Through

There’s nothing like visiting your favorite expert for a profesh grooming sesh; but we’re thankful so many of them shared clever DIY beauty hacks duri...
Warm, Coppery Color: New “Cinnamon Dolce Gold” Formula20200914164709

Warm, Coppery Color: New “Cinnamon Dolce Gold” Formula

Be one of the first to whip up this luscious, golden take on copper hair color with Jill’s secret, backroom formula:FORMULAPrep: Defy Damage ProSeries...
Gone Gray? It’s YouthLock NNG To The Rescue20200914164410

Gone Gray? It’s YouthLock NNG To The Rescue

“This is Joico’s first-ever collagen infused permanent crème color,” raves Olivia. “YouthLock NNG gives your hair 100% gray coverage; with youthful to...
Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One20200914163242

Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One

Ever look at someone’s hair handiwork and go, Omg, how do you even know how to DO that? That’s how you’ll feel when you see this half-updo braid fashi...