Celeb How-To: Recreate Gaga’s Rain On Me Look20200914162900

Celeb How-To: Recreate Gaga’s Rain On Me Look

Joico Celebrity Artist, Frederic Aspiras, is working his color magic again: This time, for Gaga’s new music video – Rain On Me -- with Ariana Grande. ...
Mask Hacks That Make You Look Like A Style Genius20200914155905

Mask Hacks That Make You Look Like A Style Genius

 View this post on Instagram A post shared by Joico Canada ?? (@joicocanada) on Jul 12, 2020 at 12:09pm PDTHack #1: The Haircut BungeeYou’ll...
The ABC’s of Toning: Root & Shadow Tap20200914155517

The ABC’s of Toning: Root & Shadow Tap

Root Shadows and Root Taps are a daily routine for Joico Celebrity Artist, Jill Buck, who doesn’t let a client out the door without this “icing on the...
Kicking The Brass With Joico Global Brand Storyteller, Olivia Smalley…20200914154730

Kicking The Brass With Joico Global Brand Storyteller, Olivia Smalley…

So, picture this: Olivia – who’s got thousands upon thousands of devoted Instagram fans – takes to social because her Florida-blonde hair is looking y...
Olivia Smalley’s Love Letter To Defy Damage…20200914154517

Olivia Smalley’s Love Letter To Defy Damage…

Dear Defy Damage ProSeries,I can’t believe we’ve been together for a full year! My life is better because you’re in my world; and I thought that it’s ...
The Summer Hairstyle That Only Looks Hard20200914153906

The Summer Hairstyle That Only Looks Hard

You’ve likely seen those can’t-look-away hair demo videos online – the ones where stylists pull and mold strands into masterpiece works of art.Head’s ...
Gaga’s Colorful Half-Up/Half-Down Video Look20200914124529

Gaga’s Colorful Half-Up/Half-Down Video Look

The gorg half-up/half-down ponytailed look created by Joico Celebrity Artist, Frederic Aspiras, for Gaga’s new music video with Ariana Grande is a tot...
Seaside Blonde20200910194604

Seaside Blonde

“when I first met Allie, I really considered her lifestyle, the condition of her hair, and her goals for going blonde. Considering how much hair she h...
Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine20200727163907

Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine

“Defy Damage ProSeries has been absolutely game-changing for me in the salon. Not only does it give my clients healthier hair; but as a stylist, Defy ...
Bubble Curls You Can’t Blow…20200727163552

Bubble Curls You Can’t Blow…

“Everyone knows how much I love heatless waves,” teased Olivia on her Insta video. “These bubble curls are so simple to do; and actually lasted four d...