Which Shampoo Do I Use? Here’s How To Know…


With Joico Celebrity Artist, Jill Buck Of Salon 901

Gone are the days where you have one bottle of shampoo in your shower. Just like styling products, a skincare regimen, or even makeup, what you use to cleanse dirty hair isn’t a one-and-done deal. “There are lots of reason to change up your shampoo from week to week – sometimes it’s about maintaining a certain hair color; other times it’s about protecting hair from damage,” says Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One. She’s lays out a plan for you, here….

Blonde Life Brightening Shampoo

Blond life shampoo bottle squeezing into hand

Who’s it for? No brainer – BLONDES!

What does it do besides clean your hair? Keeps blonde hair super bright, and banishes brassy tones

The dirt: Gentle enough to cleanse highlighted blonde hair on a daily basis, this brass-banishing shampoo lifts away dirt and oil, restores hair to an optimal PH level, and creates a luscious lather that’s rarely seen in sulfate-free formulas. An exotic blend of rich Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair that combs through like a dream.

Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo bottle

Who’s it for? Ice Queens (aka: really cool blondes)

What does it do besides clean your hair? Ditches those unwanted yellow tones when your blonde hair loses its cool

The dirt: This unique formula is designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair for up to 12 shampoos. Neutralizing brassy warmth, this shampoo shields hair from the elements, and boosts shine and strength; using the power of green tea extract, UV absorbers, and antioxidants, plus SmartRelease Technology – our one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin to repair, protect, and strengthen hair.

K-PAK Color Therapy Shampoo

Who’s it for? Anyone who wants to lock in their investment hair color

What does it do besides clean your hair? Infuses color-treated hair with nourishing oils for long-lasting vibrancy

The dirt: This total shade-protection system keeps delivering long after you leave the salon. With K-PAK Color Therapy, you get the ultimate merger of K-PAK reconstruction power, plus total shade and UVA/UVB protection; maintaining 82% of hair color for up to 8 full weeks. Instantly repair and strengthen damaged hair with nourishing African Manketti Oil, Argon Oil, and Evening Primrose Oil, creating hair that’s instantly 9X stronger with twice the shine. K-PAK’s SmartRelease Technology releases RoseHip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from future breakage, while repairing years of damage in just a single use.

Defy Damage Shampoo

Who’s it for? Everyone who loves their blow-dryer, curling wand, and flat iron

What does it do besides clean your hair? Protects and strengthens hair bonds

The dirt: With a rich, luxurious lather (rare for sulfate-free formulas), this gentle, UV-protective cleanser safeguards hair with damage-proof ingredients; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle or stripping vibrant color. Key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. The end game: 80% less breakage; 5X stronger hair; 90% color vibrancy; and visible results after just one use.