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Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!20210716151338
Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!
FROM ZERO TO HEROIntroducing Heat Hero Thermal Styling ProtectorFlat ironing today? No prob. A hot blow-dry sesh? Piece of cake….Why are we so unconce...
8 Star Beauty Influencers Take Defy Damage On A Joi Ride20210716150526
8 Star Beauty Influencers Take Defy Damage On A Joi Ride
MANY HAPPY HAIR RETURNSWant to see true joi go viral? Get ready for the launch of our #HairHappy Campaign, as some of beauty’s top influencers get pos...
Gentle Joi! We’ve Got The PETA Seal Of Approval20210716144318
Gentle Joi! We’ve Got The PETA Seal Of Approval
As a hair-care company built on the foundation of joi, we’re committed to creating haircare and hair coloring products, using the latest in technologi...
Exploring Black Hair-Stories: A Roundtable Celebrationca20210716143645
Exploring Black Hair-Stories: A Roundtable Celebrationca
JOI-TALK: CELEBRATING BLACK HAIR-STORIESThe relationship between a Black woman and her hair is highly personal. It’s poignant. It’s infused with histo...
The Fierce And Firm Gel That’s Perfect For Men’s Hair20210716142858
The Fierce And Firm Gel That’s Perfect For Men’s Hair
THE WELL-GROOMED GUYFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901When Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One, wants to ...
This Sneaky Cutting Move Makes Short Hair Extra Chic20210716141720
This Sneaky Cutting Move Makes Short Hair Extra Chic
THE UNDERCUT TECHNIQUEWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHThere’s something sneaky about the undercut…like the way it completely contro...
The Enduring Celebration of Iconic Black-Hair Looks20210524161115
The Enduring Celebration of Iconic Black-Hair Looks
TRULY TIMELESSIconic Black HairstylesPerhaps the most powerful tool of self-expression, Black hair is a cultural calling card of proud personal identi...
This New “Beachy Waves” Technique Is Rising Fast!20210524160524
This New “Beachy Waves” Technique Is Rising Fast!
BEACHY WAVES ARE ON THE RISEWith Joico Celebrity Artist, Jill Buck Of Salon 901Think we’ve seen the last of the easy, undone curl trend? Hardly. Joico...
The Coolest Icy Color From Hollywood’s Hottest…20210524155201
The Coolest Icy Color From Hollywood’s Hottest…
“ICE QUEEN TECHNIQUE"With Nine Zero One Superstar, Riawna Capri“Check out my step-by-step of her fresh-to-death ice,” read Riawna Capri’s Instagram po...
Honeycomb Blonde Curls20210524134547
Honeycomb Blonde Curls
“Taking Deja’s hair from black to a luscious honeycomb tone took lots of planning beforehand. I first did a strand test because, during our consultati...