2020 Hair: The Fall Trend Report20201013160639

2020 Hair: The Fall Trend Report

OLIVIA SMALLEY’S FORECASTJoico’s Global Brand Storyteller, Olivia Smalley, is a life-of-the-party, beach-loving, Florida blonde who knows exactly how ...
Take Two: Joico Body Shake vs. Joico Hair Shake20201013144438

Take Two: Joico Body Shake vs. Joico Hair Shake

How many times have you looked at hair products, trying to decide between two that seem to do the same thing? Our new series – Take Two! – is designed...
Easy Summer Hairdo That Makes People Think You’re A Pro20200922194140

Easy Summer Hairdo That Makes People Think You’re A Pro

There’s a big difference between summer hair and winter hair. As in: Now’s the time to look like you’re not trying too hard, and embrace styles that a...
Beachy, Icy, & Natural: Your Blonde-Hair Care Guide20200914172253

Beachy, Icy, & Natural: Your Blonde-Hair Care Guide

THE BIG BEACH BLONDEYour hair coach: Joico Brand Storyteller, Olivia Smalley“When people get their hair lightened for the first few times, they don’t ...
5 Reasons Moisture Recovery Is Natural Hair’s BFF20200914165731

5 Reasons Moisture Recovery Is Natural Hair’s BFF

“I recommend Moisture Recovery for anyone with dense, coarse, or dry hair – but especially, those with naturally curly hair,” says Leticia McKay, Joic...
Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One20200914163242

Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One

Ever look at someone’s hair handiwork and go, Omg, how do you even know how to DO that? That’s how you’ll feel when you see this half-updo braid fashi...
Mask Hacks That Make You Look Like A Style Genius20200914155905

Mask Hacks That Make You Look Like A Style Genius

 View this post on Instagram A post shared by Joico Canada ?? (@joicocanada) on Jul 12, 2020 at 12:09pm PDTHack #1: The Haircut BungeeYou’ll...
Kicking The Brass With Joico Global Brand Storyteller, Olivia Smalley…20200914154730

Kicking The Brass With Joico Global Brand Storyteller, Olivia Smalley…

So, picture this: Olivia – who’s got thousands upon thousands of devoted Instagram fans – takes to social because her Florida-blonde hair is looking y...
Bubble Curls You Can’t Blow…20200727163552

Bubble Curls You Can’t Blow…

“Everyone knows how much I love heatless waves,” teased Olivia on her Insta video. “These bubble curls are so simple to do; and actually lasted four d...
Beachy Curls With a 90’s Twist: The Easy How-To20200727161724

Beachy Curls With a 90’s Twist: The Easy How-To

Loose, beachy waves are still hugely popular. But Larisa gives them a unique twist by throwing in a throwback 90’s move – the addition of two small po...